Our Story

Givable is an independent UK brand creating original, design-led gifts and keepsakes inspired by running, hiking, skiing and the outdoors. From illustrated playing cards and games to prints and thoughtful gifts, our products celebrate the places and passions that make us who we are.

Our Story

Givable was founded in 2025 by married couple Aime and Sophia.

Aime, an avid gift shopper, and Sophia, an illustrator and designer, realised there was a lack of curated, independently made products available to UK shoppers. Particularly pieces that celebrated the things that make us who we are.

They set out to create a brand that helped people discover more original products from small brands, bringing together design, individuality and real, human creativity.

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Givable began as a curated shop, bringing together pieces from independent makers, alongside a small collection of our own designs inspired by the places and passions we love. This included our very first illustrated playing cards!

As the business grew, so did our own collections. We discovered just how much we loved turning the details of a favourite place, hobby or experience into something tangible, creating products that people could enjoy themselves or give to someone who shares that passion.

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Today, our focus is on developing original, illustrated gifts and keepsakes inspired by running, hiking, skiing and the places we love. From playing cards and games to prints and thoughtful gifts, each collection celebrates the experiences that make life memorable.

Every design is illustrated by Sophia in our home studio and produced in collaboration with trusted manufacturers. Our aim is to create thoughtful, design-led pieces that represent the experiences and passions we hold most dear.

We're still guided by the same idea we started with: that the best keepsakes are personal, the best designs tell a story, and the best gifts are born from real, human creativity.

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